Instagram Promotion Guidelines:
- If you use Instagram to communicate or administer a contest, you are responsible for the lawful operation of that promotion, including:
- The official rules;
- Offer terms and eligibility requirements (example: age and residency restrictions); and
- Compliance with applicable rules and regulations governing the promotion and all prizes offered
- You must not inaccurately tag content or encourage users to inaccurately tag content (example: don’t encourage people to tag themselves in photos if they aren’t in the photo).
- Promotions on Instagram must include the following:
- A complete release of Instagram by each entrant or participant.
- Acknowledgement that the promotion is in no way sponsored, endorsed or administered by Instagram.
- We will not assist you in the administration of your promotion.
Facebook Promotions on Pages, Groups or Events
Promotions on Pages, Groups, and Events
- Communicating a Promotion
If you use Facebook to communicate or administer a promotion or contest, you are responsible for the lawful operation of that promotion, including: The official rules; Offer terms and eligibility requirements (ex: age and residency restrictions); and Compliance with applicable rules and regulations governing the promotion and all prizes offered.
2. Required Content
Promotions on Facebook must include the following: A complete release of Facebook by each entrant or participant; and acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.
3. Administration of a Promotion
Promotions may be administered on Pages, Groups, Events, or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
4. Assisting Promotions
Facebook will not assist you in the administration of your promotion.
Guidelines for Promotions on Twitter
Businesses, organizations, and even some creative individuals have hosted contests and sweepstakes through their Twitter profile. Here are some simple guidelines to follow to ensure your contest doesn’t ask anyone to violate any of Twitter’s rules or guidelines:
Discourage the creation of multiple accounts
If people create a lot of accounts in order to enter a contest more than once, they’re liable to get all of their accounts suspended. Please be sure to include a rule stating that anyone found to use multiple accounts to enter will be ineligible.
Discourage posting the same Tweet repeatedly
Posting duplicate, or near duplicate, updates or links is a violation of the Twitter Rules and jeopardizes search quality. Encouraging duplicate updates like “whoever Retweets this the most wins” could cause people to be automatically filtered out of Twitter search. We recommend setting clear contest rules stating that multiple entries in a single day will not be accepted.
Ask people to mention you in their social media postings
When it comes to picking a winner, you’ll want to see all the contestants. If the updates mention you, you’ll be able to see all the updates in your Notifications timeline.
Applicable laws and regulations
Please ensure that they comply with all applicable laws and regulations. Compliance with such laws and regulations is your responsibility.
YouTube’s contest policies and guidelines
YouTube does not allow contests to be run through ad units. If the contest conforms with the below rules, you can use contests through your content on the platform.
General Restrictions and Requirements:
- You are solely responsible for your contest.
- Your contest on YouTube must comply with all relevant federal, state, and local laws, rules, and regulations, including U.S. sanctions.
- Your contest cannot infringe upon or encourage the infringement of any third-party rights or the participation in any unlawful activity.
- You cannot ask the viewer to give all rights for, or transfer the ownership of, their entry to you.
- Your contest must be free of charge to enter (don’t forget to check your local lottery laws!).
- You and any third-party may not manipulate metrics on the YouTube service to misrepresent genuine viewer engagement with the YouTube service. These metrics include numbers of views, likes, dislikes, or subscribers.
- You cannot associate or affiliate YouTube with your contest without YouTube’s prior written consent. This rule prohibits, among other examples, expressly stating or doing anything that suggests that YouTube is involved with or has endorsed your contest in any way.
Your Official Contest Rules:
- You must have a set of “Official Rules” which:
a. include links to the YouTube Community Guidelines and indicate entries that don’t comply will be disqualified.
b. state all disclosures required by all applicable federal, state and local laws, rules and regulations, including U.S. sanctions.
c. are wholly compliant and consistent with the YouTube Terms of Service.
- Your contest must be conducted, and all prizes awarded as outlined in your Official Rules.
- You’re responsible for your rules and all aspects of your contest administration.
- Your rules must clearly state that YouTube is not a sponsor of your contest and require viewers to release YouTube from any liability related to your contest.
- You must include a legally compliant privacy notice in your Official Rules. This notice explains how you’ll use any personal data you collect for the contest and adhere to that use.
TikTok monetization and advertising policies
How to Run a Legal TikTok Contest or Sweepstakes
TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest legal you should adhere to these seven basic recommendations for running a promotion on TikTok:
- Use a unique hashtag to track entries. The best way to track entries for a TikTok contest is by using a unique hashtag.
- Include contest rules. Official rules are one of the few things the TikTok ad guidelines specify that you need. A good set of rules will outline who can enter, how to enter, what the prizes will be, and when the promotion ends. It should also provide a way to enter without requiring a purchase. You must include in your rules an acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, TikTok.
- Watch out for copyright infringement. You can’t require or allow a contestant in your TikTok video contest to use music, photos, brand logos or any other copyrighted material to produce their video entry.
- Give away great prizes. Before you run a TikTok contest or sweepstakes, consider what types of prizes your audience will want to win. Great prizes will always garner more interest. However, keep in mind that in the US, prizes over a $600 retail value have IRS filing requirements (Form 1099) for winners.
- Follow laws and social guidelines. Each state and social platform has unique laws and guidelines for sweepstakes and giveaways. Please follow them all.
- Keep the entry dates and duration reasonable.
- If your contest involves judging TikTok videos, you should limit the length of each video. You don’t want to watch 100—60 minute videos. A 3 minute or less video is enough time to evaluate the quality of a contestant.